valerie di maria principal
Valerie Di Maria has earned recognition as a communications and marketing leader in both the corporate and agency worlds. She has held CMO/CCO roles at Fortune 100 companies and developed comprehensive brand and reputation building programs working closely with CEOs including Gary Wendt, Denis Nayden and Mike Neal of GE Capital, Ed Zander of Motorola and Joe Plumeri at Willis.
“I wanted to start the 10 company with Clare,” says Di Maria, “as a culmination of my experience working in-house and on the consultancy side. Having been there, I feel as though I really know how to help CCOs and CMOs. And I wanted to reinvent the way agencies work with clients…with the emphasis on true client service and relationships.”
Her corporate roles include Senior Vice President and Group Marketing and Communications Director for Willis Group Holdings Limited, the global insurance broker. Di Maria led worldwide marketing, brand and reputation management, executive communications, media relations, employee communications, government affairs, community relations, corporate philanthropy, and events.
Previously, she was Corporate Vice President of Communications and Public Affairs for Motorola, the global telecommunications company. Prior to Motorola, she was Vice President of Corporate Public Relations and Advertising at GE Capital, the international financial services firm owned by General Electric.
On the agency side of the house, Di Maria led C-Suite outreach for Peppercom, an award-winning mid-size PR firm, and its clients. Previously, she was President of the New York headquarters of Grey Advertising’s worldwide public relations agency, GCI, and Vice Chairman of the GCI Group. During her time there, she helped the firm break into the top 10 global list of PR firms for the first time. At GCI, she managed corporate and marketing work for Westinghouse/CBS, IBM, Pfizer, M&M/Mars, 3M and the International Olympics Committee.
In May 2009, Di Maria was honored with PRSA’s John W. Hill Award for leadership in the practice of public relations and demonstration of the highest standards of ethical conduct. She has earned several other awards including two PRSA Silver Anvils and two Big Apple awards. She was named one of the “Ten Top Women in PR,” one of the “50 Most Powerful Women in PR” and a “tech industry key player” by PR Week, and was previously recognized as one of the “Ten Agency All-Stars” by Inside PR.
As an advocate for the public relations profession, she was influential in starting the Council for PR Firms, the first trade association for the industry, and was a member of its Client Advisory Board. She is a board member of the Arthur W. Page Society, a premier organization of Chief Communications Officers of major corporations, and co-led the task force that produced Page’s “The Authentic Enterprise,” a definitive report on the evolving role of communications and its strategic importance to CEOs and reputation. She is also a former board member of British American Business, Inc.; a member of the Wisemen, and is past-president of Women Executives in Public Relations.
She graduated Phi Beta Kappa with a Bachelor of Arts in journalism from New York University.