Communications industry leader Valerie Di Maria and technology CEO Clare DeNicola have opened the 10 company, a new consultancy specializing in helping C-level executives transform their businesses through authentic, results-driven marketing and communications.

The two principals bring to the firm significant C-Suite experience.  Di Maria has held the top communications or marketing role at GE Capital, Motorola, and Willis, the global insurance broker. She was most recently at Peppercom, an award winning mid-size communications agency, where she was a member of the management team and led the firm’s outreach to

C-Suite executives.  DeNicola was CEO of IVANS, Inc., a leading technology provider for the insurance and healthcare industries.  They have extensive expertise in developing brand and corporate positioning, designing and implementing executive thought leadership programs, differentiating companies through vision and values, crisis management, mergers and acquisition plans, executive presentation/media coaching, and a full range of social and digital media initiatives.

Based in Manhattan with offices at 477 Madison Avenue, the agency is starting with clients including Alcoa and Raytheon, and a team of four professionals.  Offering an array of marketing and communications services, the 10 company gets its name from its strong brand story:

–the 10 Tenets of Client Relationships: the firm’s commitment to each client.

–10% Reinvestment Promise: for every dollar of fees, 10 percent is reinvested into the account through select complimentary services, such as training, brainstorming and industry reports.

–10% Performance Pricing: a special bonus plan tied to measureable deliverables and results.

–10 Excellence Rating:  the goal to always rate a 10 on performance reviews by clients.


“Clare and I worked together at GCI Group 15 years ago.  Since then, we have both experienced the world of the client firsthand.  I knew she would be the perfect partner,” says

Di Maria, Principal,  “Having been there, we truly understand working with Chief Communications and Chief Marketing Officers to best serve their CEOs, Boards of Directors and executive peers:  CFOs, Chief Human Resources Officers, General Counsels and other staff and business heads.”  As a member of the executive leadership team, Di Maria has counseled CEOs such as Gary Wendt, Denis Nayden and Mike Neal of GE Capital; Ed Zander of Motorola, and Joe Plumeri of Willis.

DeNicola, whose background is in technology marketing and communications, led that function for IVANS for seven years, before being named CEO in 2004.  “Having been a CEO, I know first-hand the challenges of running a business, and the strategic, financial and operational realities facing senior management teams today,” says DeNicola, Principal, “With the 10 company, Valerie and I have created an agency that brings together powerful communications capabilities, combined with real knowledge of how to achieve short- and long-term business results.”

The firm will also offer unique “leadership products” such as Collaboration Toolkits to help foster alignment and teamwork across the entire C-Suite, and New Business Development Services to assist clients in delivering effective new business pitches to drive revenue for their companies.

“Our goal is to be the most client-centric, strategic and service-oriented firm in the business,” says Di Maria.

For more information about the 10 company, please visit www.the10company.com or contact info@the10company.com, 646-706-5564.